July is that time when temperatures soar to the mid-80s and savvy retailers start preparing their holiday business strategies. To help you keep the cold-weather season top of mind during this heatwave, we’ve rounded up some pointers to guide you—but no pressure to crank up the Christmas carols just yet.
Begin securing additional staff: The holiday season creeps up fast and requires extra hands to service the spike in business. Hire employees with excellent storytelling and customer service skills who can masterfully sell your brand and help customers find that special gift (remember to have plenty of gift cards on hand).
Stock up for the season: It’s essential to have ample inventory for the influx of customers. Review your sales analysis reports from the year before to make sure you’re adequately prepared and that you budget correctly for the coming months.
Create a marketing calendar: Remember to keep your customers in mind every step of the way, and per the omnichannel approach, ensure all of your channels work together to service them. This will help as you establish your marketing campaigns for big events like Black Friday and Small Business Saturday.
Holiday bonus: Serve refreshments (think hot cocoa) on weekends and offer complimentary gift wrapping to make shopping seamless and spirited.
Collaborate with other brands: Team up on holiday events, special promotions, and gift baskets (popular choices during the holiday season).
Spruce up your shop: Feature festive (yet tasteful) decorations that appeal to your customers’ senses—like pine or fraser fir-scented candles, pops of cheery color, and an inviting holiday-themed storefront.