Happy July, everybody! All month, we're focusing on getting ready for the busy holiday season, which starts with planning your strategy today. When you opened your eCommerce or physical storefront, did you think you'd have to become a social media maven, a website wizard, and a sales and marketing expert too? If so, well done! If not, it's totally okay. There's still plenty of time to plan for Black Friday.
Before diving into a strategy brainstorm, I always ask, "what's in it for my customer?" This customer-centric approach ensures all channels—think websites, social media, digital ads, and physical stores—work seamlessly together. Here, we’ve listed some key tips for thinking through your omnichannel strategy, which if done well, will drive traffic from online to your brick-and-mortar store and from your brick-and-mortar store to online. It's the circle of (retail) life.
Create A Cohesive Brand Experience
This means establishing distinctive messaging between all consumer touchpoints so there’s continuity between your digital and physical presence.
Expand Where You Promote
Find unique ways to promote your business. For example, RAAS has partnered with the Fantasyland Hotel to create branded key cards that drive people to “Shop Local” while visiting Edmonton. RAAS brands can also sign up for days that they promote their goods at the RAAS Kiosk in the mall.
Offer In-Store Pick Up
Giving online shoppers the opportunity to pick up their product(s) in store not only helps them save money on shipping but also drives additional traffic to your store.
Create Enticing Content
Engage your customers with educational content that establishes you as a trusted authority and underscores why visiting your shop and purchasing your products is beneficial to them.
Plan Live Events
Interacting with your customers in person is one of the best things you can do to drive traffic to your shop—it brings a human element to your business and brands you as an expert in your field. RAAS offers various events and workshops all month—like yoga and panel discussions that attract a diverse mix of customers—that indirectly promote our community.
Happy holidays (in July)!