Social media is more than just a platform for posting selfies, sourcing memes, and avoiding a steady stream of engagement photos. Today, channels like Instagram, Facebook, and Twitter are a retailer’s ultimate allies, serving as a lookbook, press release, and ad campaign all in one. Below, I’m sharing 5 quick tips for using social media to your store’s advantage.
Engage your followers: Respond to customer comments, post questions to ignite conversation and re-gram (and like) posts they’ve taken of your store and products. Think of social media as another way to show your customers you care!
Unveil new products: Show off photos of your latest offerings—and don’t forget to share insider details like inspiration and craftsmanship.
Promote sales and discounts: Spread the word about your end-of-season sale or a special BOGO offer. Even a quick Instagram story can make a huge difference.
Announce store events: Think of social media posts as a 21-century event invite. Hot tip: post live videos and photos on your Instagram and Facebook stories throughout the event—nothing like a little retail FOMO.
Track your results: Take advantage of the free tools directly integrated into Instagram Business, Facebook, and Twitter to measure your social media engagement, so you can identify what’s working and where you need to improve.
Technologically challenged? Chances are you’ve got a social media-obsessed employee (or 5) on your team who’d be happy to spend time posting on your behalf each day. Remember, employees also make some of the best brand ambassadors, so encourage them to spread the word on their own channels, as well.